Vintage JAMS WORLD dress

$ 125.00 

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Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress

Vintage JAMS world dress. Made in Hawaii 100% lightweight rayon no stretch excellent condition zips up the back tag reads size small 

bust 36

waist 30

hips 38 

length 34 

Company founder Dave Rochlen[1] was a beach lifeguard and surfer, originally in Santa Monica, California, then in Hawaii.[2] After reading a Lifemagazine article showing Russians looking comfortable attending the beach in bathrobes, Rochlen bought some brightly colored floral fabric and asked his wife Keanuenue to make a short, baggy pair of pajamas with a sewn-up fly and cut-off at the knee.[2] They produced the first pair of Jams on December 25, 1964.[2]

Rochlen quit his job as a systems analyst and started his new company Surf Line Hawaii, Ltd. to make and sell his new product; its name, Jams, was a shortening of pajamas.[2][3] Rochlen explained the name as "I thought of it. It's part of the word 'pajamas,' of course, and it was what I wanted – short, quick, jargon, hip, young, one-syllable."[citation needed]

Soon after his first commercial pairs of Jams were worn at Mākaha, Hawaii, Life magazine ran a two-page spread on Rochlen and a group of his surfing friends in the June 1965 issue. After the article, the Jams line was sold in Bloomingdales, Macy's, and Lord & Taylor. By 1991, Surf Line Hawaii's annual sales totaled about US$7 million.[2] Its garments were all cut, sewn and manufactured in a Honolulu factory.[3]

The Jams look was baggy and bohemian, with wild prints and clashing pinks and greens. It was a clear departure from the more subtle color combinations and detailing of existing boardshorts.[3]

Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress
Vintage JAMS WORLD dress

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