WE ARE MORE THAN A SHOP WE ARE A COMMUNITY

Date

June 13 2026

Written By

Sarah Dunbar

Buying vintage from the 1970's from the original source

Written By Sarah Dunbar - June 13 2026

Buying vintage from the 1970's from the original source

I recently was contacted by an 85 year old woman living in Berkeley, CA. I went to her house to look through a 1970's vintage collection of items from Iran, Pakistan, Ecuador and India. The items came from her personal collection that were left over from her and her husbands import business. She was very knowledgable and gave me a story from each piece I purchased. You can find these pieces on our website and in store. Vintage with a story. 

Date

September 30 2025

Written By

Sarah Dunbar

Fall is a wonderful time for fashion

Written By Sarah Dunbar - September 30 2025

Fall is a wonderful time for fashion

Fall is a wonderful time for fashion. Layering pieces, jackets, cardigans, sweaters and statement jackets. Fall fabrics we love are lush like cashmere, wool and weighted silk. Depending on where you live layering is the key for warmth and comfort. We encourage you to explore mixing vibrant colors with darker key fall and winter hues to bring a pop of color to your outfit. It is possible to mix your spring/summer wardrobe with winter/fall by pulling out a t shirt and layering it with a cardigan or sweater. Layering a spring/summer strap dress with a turtleneck or long sleeve underneath. There are many ways to incorporate spring/summer items into fall/winter. Styling and layering is key. 

Date

July 17 2025

Written By

Sarah Dunbar

5 niche directions that align with my values and experience

Written By Sarah Dunbar - July 17 2025

5 niche directions that align with my values and experience
  1. Everyday vintage staples. Wearable, timeless essentials like Levis, cottondresses, soft tees and chore coats. "vintage you will actually wear everyday" 
  2. Vintage for an age specific audience. No Y2k or overpriced designer pieces. People who are sick of depop clutter and people who don't shop depop or ebay. You've evolved and so has your style. Long wear, timeless and everyday pieces.
  3. The Pretty Penny community is part of our story of ebb and flow with longevity. East Bay Bay Area fixture. Throw back to our origin story where we sold vintage out of our apartment. 
  4. Thoughtfully price Vintage, Contemporary and Curated brands. People often feel priced out of vintage shops, not here at Pretty Penny. Our core principals are no gatekeeping, no hype pricing, just good clothes with history. 
  5. Size pulling and educating. Styling and measurement help "client pulls" with expert help. Closet edits, Custom try on's. Feel Special At Pretty Penny 

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