5 niche directions that align with my values and experience
- Everyday vintage staples. Wearable, timeless essentials like Levis, cottondresses, soft tees and chore coats. "vintage you will actually wear everyday"
- Vintage for an age specific audience. No Y2k or overpriced designer pieces. People who are sick of depop clutter and people who don't shop depop or ebay. You've evolved and so has your style. Long wear, timeless and everyday pieces.
- The Pretty Penny community is part of our story of ebb and flow with longevity. East Bay Bay Area fixture. Throw back to our origin story where we sold vintage out of our apartment.
- Thoughtfully price Vintage, Contemporary and Curated brands. People often feel priced out of vintage shops, not here at Pretty Penny. Our core principals are no gatekeeping, no hype pricing, just good clothes with history.
- Size pulling and educating. Styling and measurement help "client pulls" with expert help. Closet edits, Custom try on's. Feel Special At Pretty Penny