WE ARE MORE THAN A SHOP WE ARE A COMMUNITY
We are loving this spring weather
I am back in the STORE!!!!! - Sarah
I am back!!!! I have been gone from the store for 2 months due to a medical emergency that ended with surgery and recovery. I have one more final doctors appointment Monday February 12th that will give me the final O.K to be back to full capability status. I am grateful for all the support me and my family have received over the past few months. I love our community. I am excited to see everyone in the store again and get back to normal routines and activities. I am on the other side of this thing !!!!!!!!!!!! I am especially excited to start this new year off in better health and am looking forward to putting all my energy into maintaining and growing our business. Lots of love and peace in 2024 from our family to you. Sarah + Nick + Vienna
Pretty Penny
2981 College Avenue
Berkeley, CA. 94609
Hours Wednesday - Saturday 12-6 Sunday 12-5
ONLINE: www.prettypennyclothing.com
UPSTAIRS
Hey Pretty Hair Studio w/Nick St. Mary
Book At: www.heyprettyhairstudio.com
In Store Vs. Online
We have both an online store and a brick and mortar shop. Both of these are full time jobs. You can shop in store Wednesday - Saturday 12-6 and shopping online is 24/7.
There are over 400 listed items for sale on our website and over 3000 items available in store. We choose the items for the website that are the most unique and have wow appeal. It is challenging for us to sell basics online like cotton t shirts or jeans and when we do we have to add high detail photos and style the items. It is an ebb and flow when it comes to finding what appeals to an online shopper vs in store. There is a lot of psychology that goes into shopping and decision making.
After 17 years in business our customers have grown into shoppers who look for high quality, unique and accessibly priced items. Anytime we have tried to deviate from this formula there is resistance. We started carrying new items we call our "curated collection" and had to ease our customers into the idea of branching out to new items. We showed customers how to mix modern with vintage and showed them how it could work and 10 years later it is still a wonderful union.
We have loyalty to the people who have helped us survive and grow our business. We give our customers what they want. You ask for it, we try to get it/find it. It is challenging to keep the inventory fresh and rotating daily but the excitement of seeing new items keeps the customer coming back often. We do have customers who refuse to shop online and we have customers who refuse to shop in store. So we have both. Customer service is the key to success and longevity to our business. We answer questions and share photos, tips and tricks on how to get an item that fits what you are looking for.
Thank you for shopping in store and online. We appreciate you.
photo Fryers Sunglasses as part of our curated collection. Available In Store And Online.
Shop Update
Shop Update we are now buying vintage by appointment. Please schedule your appointment online.
We are going to be selling on Etsy as well as our website.
The weather is weird
Cool Warm Windy Cloudy Raining Snowing Sunny Hot Cold
layering is the key.
https://www.pinterest.com/tinyclosettonsofstyle/how-to-layer-clothes/