WE ARE MORE THAN A SHOP WE ARE A COMMUNITY

Date

September 30 2025

Written By

Sarah Dunbar

Fall is a wonderful time for fashion

Written By Sarah Dunbar - September 30 2025

Fall is a wonderful time for fashion

Fall is a wonderful time for fashion. Layering pieces, jackets, cardigans, sweaters and statement jackets. Fall fabrics we love are lush like cashmere, wool and weighted silk. Depending on where you live layering is the key for warmth and comfort. We encourage you to explore mixing vibrant colors with darker key fall and winter hues to bring a pop of color to your outfit. It is possible to mix your spring/summer wardrobe with winter/fall by pulling out a t shirt and layering it with a cardigan or sweater. Layering a spring/summer strap dress with a turtleneck or long sleeve underneath. There are many ways to incorporate spring/summer items into fall/winter. Styling and layering is key. 

Date

August 01 2025

Written By

Sarah Dunbar

Summer in the Bay Area ?

Written By Sarah Dunbar - August 01 2025

Summer in the Bay Area ?

As a small business owner in the East Bay of Californias Berkley Area we are very in tune with our weather patterns. For those of you who don't know our summer starts in September, although we have warm but mild days in the months of July and August it stays relatively temperate. This makes it difficult to keep a relevant inventory as it pertains to current weather conditions. So as always we keep out mid weight vintage Pendleton jackets and summer shorts and tank tops. Hope everyone is enjoying their summer. 

Date

July 17 2025

Written By

Sarah Dunbar

5 niche directions that align with my values and experience

Written By Sarah Dunbar - July 17 2025

5 niche directions that align with my values and experience
  1. Everyday vintage staples. Wearable, timeless essentials like Levis, cottondresses, soft tees and chore coats. "vintage you will actually wear everyday" 
  2. Vintage for an age specific audience. No Y2k or overpriced designer pieces. People who are sick of depop clutter and people who don't shop depop or ebay. You've evolved and so has your style. Long wear, timeless and everyday pieces.
  3. The Pretty Penny community is part of our story of ebb and flow with longevity. East Bay Bay Area fixture. Throw back to our origin story where we sold vintage out of our apartment. 
  4. Thoughtfully price Vintage, Contemporary and Curated brands. People often feel priced out of vintage shops, not here at Pretty Penny. Our core principals are no gatekeeping, no hype pricing, just good clothes with history. 
  5. Size pulling and educating. Styling and measurement help "client pulls" with expert help. Closet edits, Custom try on's. Feel Special At Pretty Penny 

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