New Photo Shoot with my favorite model NIDA
What a magical photo shoot day. Nida modeled. Zuzu was the sylist. Tulip assisted. Nick did hair and I ( Sarah ) oversaw the shoot. fun fun fun
WE ARE MORE THAN A SHOP WE ARE A COMMUNITY
Brief Origin Story
In 2006 I took a leap of faith and started my own vintage clothing store. Before that, I was a passionate vintage seller, and over time, people began to ask me to sell directly to them, bypassing stores. This sparked the idea to turn my love for vintage into something more, and I began hosting apartment sales straight out of the place I lived. It was fresh, exciting, and totally new—there wasn’t even a word for “pop-up” at the time.
I made sure to offer something for everyone with affordable prices, so no matter who walked in, they’d always find something they loved. The energy was electric, with the vibe of a friendly gathering—serving breakfast, pastries, coffee, and mimosas while people shopped. I even used my bedroom as a fitting room! Those early days were about building a community, a space where everyone felt welcome and could find something timeless.
As the demand grew, I realized I was ready for the next step. The response was overwhelming—people wanted more, so I found a physical space to rent. It was a bit scary, especially since I didn’t have a lot of money, but I took out a student loan and pushed forward. Starting from scratch, I didn’t know exactly what I was doing, but I was determined. Thankfully, I had friends from past work experiences who volunteered their time to help when money was tight. Their support was invaluable.
After a year, the business had grown so much that we outgrew that space, and I moved into a bigger store. That sense of expansion, the outreach it created, and the continued growth confirmed that we were on the right path.
What sets us apart is not just longevity, but the experience we bring. After all these years, we’ve built a reputation that people trust. I am proud of our longevity.
Our values have always been rooted in offering a great product at a great price with exceptional customer service. But now, I’m also proud to offer styling services, help with measurements, and personally pull clothing for customers, ensuring they find exactly what fits their needs. The items we sell are timeless, long-lasting, and always hold value.
It’s been a journey of passion, growth, and community. And we’re just getting started.
I'M THINKING ABOUT STARTING A SMALL BUSINESS OWNER MEET UP
I'm thinking about starting a small business owner meet up. Inviting business owners, artists and makers to meet each other, support each other and brain storm.
Sarah Dunbar, owner of Pretty Penny Clothing Interview with Pre-Loved Podcast Season 9 episode 2
LISTEN TO EPISODE HERE:
https://open.spotify.com/episode/5GadghECpIj0W3vp2c1sDU?si=OyY3LtpLT9CIjb3kOSihVw
SHOP AND SUPPORT SMALL BUSINESS ALL DAY AND EVERYDAY or......
YOU LOSE US. Small businesses can't stay open without you.
We are well into October and We are loving the turn of Season
I can't believe how quickly this year has been going by, its almost 2025!!! As we approach the high holiday season we are getting ready supply our customers in store and online with vintage and our curated collection. Holiday gift brands have been ordered and are starting to come in. Jewelry, Candles, Baggue, Le Bon Shoppe, Sunglasses, Scarves, Chunks Brand and more..... Please think of small businesses this holiday season. We appreciate your support and are forever grateful for your patronage. lots of xo sarah + vienna and nick
Nick at Hey Pretty Hair Studio is booking for cut and color. www.heyprettyhairstudio.com
Our beautiful space. Our beautiful Friends. Our beautiful Community.
We love when people utilize our space for photo shoots, pop ups, community events and more. We believe in the power of community and mutual aid. Our friend Jo Portia Mayari an Erotic Intimacy & Leadership Coach. www.joportia.com came by with her friends and photographer Maria Calderon Art Photography www.mariacalderon.art They took some amazing photos and spent some time in the store. It's amazing when artists, business owners and communities come together and support one another.
Please reach out if you want to collaborate xo sarah
Sizing And Fittings
Whether you shop with us in store or online we are here to help you with your shopping experience. We offer free fittings in store Wednesday - Saturday 1-5 no appointment necessary. We provide you with free measuring tape and a size sheet. We will discuss preferences of fabric and fit. In the end you will walk away with the tools you need to make shopping an easier and more productive experience.
Activewear is for everyone... yes including you vintage loving people
We are hosting a pop up Saturday August 31st at our Berkeley Location. Activewear And Vintage? YES Long gone are the days when you could only like one style or be pushed into a niche.
We can like it ALL!!!
We love the idea of taking care of our bodies and having activewear that makes us feel our best and is size inclusive.
Incl.usiveinc is a small brand that prides itself on accessibility and diversity. "The beauty of everyone is what drives our activewear brand. We make products that honor the ordinary and the unique in all of us".
BUDGET CUT | AFFORDABILITY | 2024| ACCESS
It's August 2024 and I think we can all agree that inflation is effecting us all. Regardless of where you live you are seeing the cost of groceries, gas, clothing, haircuts and just about everything go up. Inflation went from 0.8% in 2014 to 6.5% in 2024 according to "usinflationcalculator.com" What does this mean for spending? Small Businesses and Affordability? They are all linked and work like a circular system. Lets first talk about spending. Our spending habits are directly linked to access and affordability. As prices have increased spending is down at small business, specialty businesses and for services deemed "not necessary" or to expensive. But spending and revenue increase is up with billion dollar corporations such as amazon, shein and Temu.
When it comes to establishing prices its important to understand how are they determined? There is a huge difference between small businesses and large corporations and setting prices. We are talking about huge sums of money and power vs small and local mostly family|independently owned businesses. This is why you see small businesses opening and closing more frequently especially since the pandemic and post pandemic. There is not a big pool of money or bail out for smaller independtly owned businesses. Large corporations can get costs of good much cheaper by purchasing | creating items for pennies on the dollar. If you are a small maker, artists or service worker your cost of goods are much higher. Small businesses can't compete. And the loss is small and local. I'm not sure if small businesses can or will recover, especially with more people shopping online and with more convenience. The pandemic trained everyone how to shop online and I'm sorry to say I don't think shoppin in stores is coming back to where it once was. Ask any small/local business owner. We can't offer rock bottom prices to compete, we can't do same day delivery, we are already stretched so thin with social media, marketing and all the other jobs that small business owners must do daily to just keep the doors open.
Spending: This brings into play companies like Shein and Temu, who have horrible worker practices, products and environmental impacts, yet are making TEMU - 6 billion dollars yearly SHEIN $32.5 billion in 2023. How are we reconciling affordability for environmental, societal, personal beliefs when spending with companies that directly oppose our personal beliefs. Whats the ultimate cost of affordability?
On the flip side of this I am noticing trends with buying expensive designer, big ticket items and vintage moving into a territory of unafforability. Vintage stores were once "vintage" now they must carry designer, new brands, candles and diversify stock to catch more customers who might not be a vintage shopper. This goes for Pretty Penny too. We started incorporating our "curated collection" 10 years ago because we wanted to expand our customer base. In 2024 the landscape has changed even more to a place I don't quite understand in what the general public are looking for ? price points? quality ? sustainability ? design ? small designer? affordable ? accessible ? Or just to be entertained ?
Affordability. Accessibility. Budget.
Nick and I have been thinking long and hard on how we can keep the doors open to our businesses and make enough to just survive, because at this point the financial future of living in the Bay Area, being small business owners and just living is the hardest its ever been. We look at cheaper places all over the country weekly fantasizing about living somewhere more affordable. This means pulling our kid out of school, dismantling the businesses AGAIN and moving, all which is disruptive mentally and physically. We've also tried the grass is greener when we moved out of the Bay Area once before and it didn't work out and we came back. The Bay Area is our home I just wish it was a more affordable place to live and have a small business. So what do we do ? How do we want to show up for our community and our businesses.
Moving forward we will continue to provide you with high quality service and products in a comfortable environment for accessible price points.
We will use our space to house community members and small business giving others opportunities with pop ups and collaborations.
Nick has thoughtfully put together his budget cut and I have thoughtfully priced items in the shop both in store and online, we want everyone to be able to have access to quality items and services.
I hope to see you in store and online and if you aren't able please share with your family and friends, we would love to keep serving you as long as we can.